The Difference Between Web Marketing and Mobile App Marketing

By | March 29, 2017

How much do you know web marketing and app marketing? And how does web marketing differ from app marketing? In general, you can evaluate the benefits of a mobile website vs. an app, which is important to understand the key differences between the two. Both apps and mobile websites are accessed on a handheld devices such as smartphones and tablets. This article will tell you the answer. Besides, if you want to get more app store seo tips to improve your app ranking, just check out our blog post!

In many aspects, app marketing is significantly different from web marketing. A mobile website is similar to any other website in that it consists of browser-based HTML pages that are linked together and accessed over the Internet (for mobile typically WiFi or 3G or 4G networks). The obvious characteristic that distinguishes a mobile website from a standard website is the fact that it is designed for the smaller handheld display and touch-screen interface.

Increasingly, responsive web design is becoming the new standard for websites that are not only mobile-friendly, but that can scale to any sized device – from desktop down to tablet and handheld smartphones. Like any website, mobile websites/responsive sites can display text content, data, images and video. They can also access mobile-specific features such as click-to-call (to dial a phone number) or location-based mapping.

Apps are actual applications that are downloaded and installed on your mobile device, rather than being rendered within a browser. Users visit device-specific portals such as Apple’s App Store, Android Market, or Blackberry App World in order to find and download apps for a given operating system. The app may pull content and data from the Internet, in similar fashion to a website, or it may download the content so that it can be accessed without an Internet connection.

In conclusion, despite the many inherent benefits of the mobile web, apps are still very popular, and there are a number of specific use scenarios where an app will be your best choice. As mobile use continues to grow worldwide, the “app vs web” question will remain a very real consideration for organizations seeking to establish a mobile presence. If you want to learn more app store optimization service, feel free to contact us, we do our best to answer anything.

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